Brazilian Blow Dry is a semi-permanent treatment that lasts 3 to 4 months. It originated in Brazil, a nation obsessed with having straight, frizz-free hair.

It's perfect to resolve frizzy hair and for those who use hair straighteners on a regular basis. Suitable for Caucasian, Asian and Mixed Afro hair types.

For hair that is extremely damaged, weak or if you are experiencing hair breakage, I will recommend restorative treatments to strengthen the hair first. If you are unsure about the condition of your hair, please email me to arrange a phone or video consultation before booking your Brazilian Blow Dry.

Hair is made of a tough protein called Keratin. Accumulative use of any Keratin treatment may harden the hair structure over time as it can reduce elasticity, which could contribute to hair fall. This will also depend on your hair condition — for example, if you have virgin or colour-treated hair.

Real hair extensions can be treated with the Brazilian to match your hair texture. I strongly advise against treatment for other types of extensions as they are specially treated by the manufacturer and very different to your real hair. Extensions must be removed before the Brazilian and fitted again at least 7 days post-treatment.

Your hair will be left frizz-free, shiny, and manageable with plenty of bounce and movement. After the initial 2 days post-treatment, and once you have shampooed your hair, you can curl or add waves. You’ll also notice you can blow-dry your hair in a fraction of the usual time. I don’t guarantee ‘wash & go’ results — this will depend on your natural hair texture.

If your hair is wavy, you can expect to have straight hair. For very curly and/or mixed-race hair it will minimise the frizz, especially in humidity, but I can’t guarantee straight hair after the first treatment. After 2–3 Brazilian Blow Dry treatments, your hair will become progressively straighter due to the accumulative coating of the product.

This will vary with every client. Factors that can affect the long-term results include age, hormones, stress, pregnancy, menopause, and your aftercare routine — particularly the use of a sulphate-free shampoo.

Absolutely yes! The Brazilian Blow Dry will improve the health of coloured or highlighted hair, sealing the cuticle to help lock in your colour. I recommend a 5–7 day gap between your Brazilian Blow Dry treatment and colour/highlights service. For best results, have your colour or highlights completed after your Brazilian Blow Dry. Please note that the treatment may slightly lighten your colour.

Yes, provided your hair has not been damaged by the relaxer or straightening product. The Brazilian Blow Dry will enhance your hair’s appearance and add movement. It’s also a great touch-up option if you’ve previously had Yuko Straightening.

Some clients experience a reduction in volume for the first month post-treatment. This is especially true for fine or already-straight hair (reduce frizz = reduce volume).

Yes, but not for the first 2 days post-treatment, and you must have shampooed your hair according to the aftercare instructions. Chlorine and seawater can affect results, so use a sulphate-free shampoo and a quality conditioner after swimming. I recommend applying a Philip Kingsley Swimcap protective hair mask before swimming.

This should be avoided for the first 2 days, and you must shampoo your hair at least once before tying it up or using hair accessories.

No. You must use a sulphate-free shampoo and and a suitable conditioner after treatment. I’ll recommend the best ones according to your hair type.

Yes, I have two options depending on client requirements:
Original Formula – 0.2% Formaldehyde
Mid Formula – 0.1% Formaldehyde

Read more about Formaldehyde >

Yes, I offer two variations of organic formula that are 100% free from Formaldehyde. This treatment lasts between 4–6 weeks and is ideal for pregnant women and young teens to manage frizzy hair.

The original formula takes around 1.5–2.5 hours, depending on the length and thickness of your hair. The organic formula takes 2–3 hours due to longer processing time.

I generally don’t recommend any treatment during pregnancy, but the organic formula can be used safely. Ultimately, it’s the client’s choice.

In some cases, clients may experience temporary scalp redness or flakiness after treatment, depending on sensitivity. This typically subsides within a week. During the treatment, you may also experience mild eye irritation or odour due to vapour produced during drying and ironing. Proper ventilation is essential. These effects are usually only noticeable the first time, and the beautiful results far outweigh the brief discomfort.

The organic Brazilian can be done from 12 years old upwards. The original Brazilian can be done from 16 years old onwards.

Yes, as long as the hair is at least two inches long for the ironing process.

It’s simple — wash your hair with a cleansing shampoo and don’t apply conditioner unless advised. Let your hair dry naturally before your appointment, and ensure the room is well-ventilated (open doors or windows) for the vapour to escape. Have a table for my equipment and a comfortable chair for you to sit in.